The unit of cost is the rotation, not the seat
A FIFO charter price is built around the aircraft flying a rotation: out to site and back, with the crew and time that requires. That cost is broadly fixed whether you put 60 people on a 70-seat aircraft or 40. This is the single most important thing to understand, because it means load factor, not negotiation, is the biggest lever on your cost per seat.
It also explains why aircraft selection matters more than most procurement processes assume. Flying a 100-seat jet for a 45-person crew is not a small inefficiency; it is roughly double the cost per person that a correctly sized aircraft would deliver on the same sector.
